What you gain
An employee can greet visitors, handle physical office tasks and perform responsibilities that remote services cannot. For businesses with a busy physical front desk, that capability can justify the higher fixed cost.
The answer can range from roughly $25 per month for entry-level AI call handling to tens of thousands of dollars per year for an employee. The right comparison depends on whether you need phone coverage only or a person physically working at your front desk.
| Option | Example starting cost | Pricing model | Best fit |
|---|---|---|---|
| In-house receptionist | $39,460 median annual wage | Employee wages + employer costs | Businesses needing on-site front-desk work |
| AI receptionist | $24.95/mo example | Calls, minutes or subscription tiers | 24/7 phone handling and automation |
| Virtual receptionist | $250–$350/mo examples | Calls or receptionist minutes | Businesses wanting a real person remotely |
| Answering service | Varies by usage | Minutes, calls or pay-as-you-go | Overflow, after-hours and message handling |
These are comparison anchors, not universal market averages. Your actual cost depends on location, usage, plan, benefits, taxes, fees and required features.
The U.S. Bureau of Labor Statistics reported a mean annual wage of $39,460 and a median hourly wage of $18.27 for receptionists and information clerks in May 2025. Salary is only the starting point for an employer: payroll taxes, benefits, paid time off, recruiting, equipment and workspace can raise total employment cost.
An employee can greet visitors, handle physical office tasks and perform responsibilities that remote services cannot. For businesses with a busy physical front desk, that capability can justify the higher fixed cost.
Do not compare a service subscription only with hourly wage. Estimate total annual employer cost and determine how much of the employee's day is actually devoted to phone answering.
Upfirst currently publishes a $24.95 monthly Starter plan with 30 calls and $1.50 additional calls. Smith.ai publishes a free AI tier with 25 calls and a Pro tier starting at $150 per month for 75 calls. Different providers use different billing structures, so call volume matters.
A small business receiving only a few dozen receptionist calls per month may be able to use an entry-level AI plan for a small fraction of the cost of live staffing.
Estimate real monthly call volume before selecting a tier. A low entry price can stop being the best value if you consistently exceed the included allowance.
Ruby publishes virtual receptionist plans starting at $250 per month for 50 receptionist minutes. Smith.ai's human-first service starts at $300 per month for 30 calls. AnswerConnect publishes an entry plan at $350 per month for 200 minutes. These prices should not be compared without accounting for the difference between calls and minutes.
Useful when call lengths vary. A five-minute qualifying call can consume one call under a per-call plan rather than five receptionist minutes.
Useful when you can estimate average handling time. Multiply expected monthly handled calls by average receptionist minutes before comparing plans.
Start with an employee or on-site staffing solution. Remote services cannot greet visitors or perform physical front-desk work.
Start with AI. It can be dramatically less expensive for businesses comfortable with automated caller interactions.
Compare virtual receptionist plans. Focus on real usage cost rather than the advertised base fee.
An answering service may be sufficient and can avoid paying for full receptionist coverage when your existing staff already handles most calls.
Per-minute service: monthly calls × average handled minutes × effective minute rate.
Per-call service: monthly qualifying calls × effective call rate.
Then add any base subscription, setup fees, overages or required add-ons. This gives you a much better comparison than looking at the starting price alone.